Premium fertilizer manufacturer Est. Lamongan · 2022

Cultivating growth. Nourishing the earth.

Indonesia's producer of Dolomite Lime, Clay, and NPK Fertilizer — supplying agriculture, construction, paint, glass, and animal-feed industries at factory scale.

7,000t/moProduction capacity
2019Founded as CV.
3Product lines
5Industry segments
About us — 01

Built on experience.
Driven by purpose.

Lamongan, Jawa Timur
06°55′S 112°24′E

PT. Asri Jaya Raya is a national private company in Indonesia's fertilizer industry. Rooted in our predecessor CV. Cahaya Aneka Jaya — established 2019 — we were officially incorporated in 2022 to serve growing demand for high-quality agricultural inputs.

We operate at factory scale in Lamongan Regency, with marketing centered in Surabaya, and are expanding into Clay and NPK production to support Indonesia's agricultural backbone.

Dolomite Lime Clay Fertilizer NPK Fertilizer Maklon Services Brand: Panen Raya

Company milestones

'19
CV. Cahaya Aneka Jaya foundedInitial entry into the fertilizer trade, establishing distribution relationships across East Java.
'22
PT. Asri Jaya Raya incorporatedOfficially formalized under SK. KEMENHUMKAM No. AHU-0078294, with registered product brand Panen Raya.Notaris Akta No. 16 · 04 Nov 2022
'23
Factory capacity reaches 7,000 t/moDolomite Lime production scaled at the Lamongan facility, serving five industry segments.
'24
Expansion into Clay & NPKNew product lines under development to meet ~30,000 t/yr national demand for clay binding agents.
Our direction — 02

Vision & Mission

Resilient · Trusted
Committed · Eco-friendly
Vision Statement01 / 02
Where we're going

Become a resilient, trusted fertilizer industry.

To support agricultural improvement through quality products backed by eco-friendly innovation, becoming a valued partner to agricultural practitioners across Indonesia.

Mission Pillars02 / 02
How we get there

Three pillars, one purpose.

  • M.01Produce and market quality fertilizer products supported by high-tech, environmentally friendly innovation.
  • M.02Build mutually beneficial partnerships with agricultural practitioners, upholding trust and high commitment.
  • M.03Create high competitive resilience in a healthy and dignified manner.
Products & services — 03

What we produce.

Factory-scale production with strict quality standards, packaged flexibly for all industry needs.

3 product lines
5 industry segments
Maklon available
product shot · dolomite
P.01
50KG · 1T JUMBOMESH 60/80
Dolomite LimeIn stock

Dolomite Lime

Agricultural lime containing CaO and MgO — increases soil pH and neutralizes acidity. Also used in glass, animal feed, and building materials.

product shot · clay
P.02
BINDING AGENTNPK · RICE · PLANTATION
Clay FertilizerExpanding

Clay Fertilizer

Clay-based raw material used as a binding agent in NPK fertilizer. Beneficial for rice fields and plantations. Annual national demand ~30,000 tons.

product shot · npk
P.03
N · P · K + MICROSMACRO + MICRO
NPK FertilizerExpanding

NPK Fertilizer

Three macro nutrients — Nitrogen (N), Phosphorus (P), Potassium (K) — with optional micro nutrients: boron, iron, manganese, calcium, and sulfur.

Service04
Maklon / Contract manufacturing

Custom production for your brand.

We accept Maklon orders for Dolomite and Clay against your brand specifications, fulfilling project quota work orders (SPK) within our factory's production capacity.

Inquire about Maklon →
Business market — 04

Who we serve.

Industry segmentation
BPS · 2021
SegmentShareAllocation
Fertilizer industry50%
Building materials20%
Paint industry15%
Glass industry10%
Animal feed5%
Top 5 agricultural regions
National distribution footprint
Agriculture, plantation & livestock — BPS 2021
Jawa Timur
PRIMARY
Jawa Tengah
76
Jawa Barat
65
Kalimantan
55
Sumatera
45
Operations — 05

Where we operate.

Two facilities
Jawa Timur, Indonesia
facility photo · lamongan factory
Factory / Workshop
01 · Production

Lamongan

Dusun Banjaranyar, Desa Banjarwati
Sunan Drajat — Paciran
Lamongan, Jawa Timur 62264
7,000 t/mo production capacity of Dolomite Lime, packaged in 50kg or 1T jumbo bags.
facility photo · surabaya office
Head Office / Marketing
02 · Marketing

Surabaya

Ruko Rich Palace, Blok R-35
Jl. Mayjen Sungkono, Dukuh Pakis
Surabaya, Jawa Timur 60189
National hub central marketing hub for distribution across Java, Kalimantan, and Sumatera.
Legal documents — 06

Our legality.

All filings verified
4 documents on record
L.01
Deed of Establishment
Notaris Lilik Rahayu, SH., M.Kn.
No. 16 · 04 Nov 2022
L.02
Tax ID (NPWP)
61.670.249.4-618.000
L.03
SK. Kemenhumkam
AHU-0078294.AH.01.01
10 November 2022
L.04
Business License (NIB)
1011220197045
10 November 2022
Get in touch — 07

Let's talk.

Response within 24h
Mon–Fri · 09:00–17:00
Head office
Ruko Rich Palace Blok R-35, Jl. Mayjen Sungkono, Surabaya 60189
Telephone
+62 31 995-4606
Website
www.asrijayaraya.com
Factory
Dusun Banjaranyar, Desa Banjarwati, Paciran, Lamongan 62264
Inquiry form / F.01
Send us a message.
Opens your email app · to [email protected]
Tweaks