About—01 / 04

Built on experience.
Driven by purpose.

PT. Asri Jaya Raya is a national private company in Indonesia's fertilizer industry. Rooted in our predecessor CV. Cahaya Aneka Jaya — established 2019 — we were officially incorporated in 2022 to serve growing demand for high-quality agricultural inputs.

Our journey

A story in motion.

Lamongan, Jawa Timur
06°55′S 112°24′E

We operate at factory scale in Lamongan Regency, with marketing centered in Surabaya, and are expanding into Clay and NPK production to support Indonesia's agricultural backbone.

Our brand Panen Raya represents our commitment to quality fertilizer products that help farmers achieve abundant harvests, supported by environmentally-conscious production methods.

Dolomite Lime Clay Fertilizer NPK Fertilizer Maklon Services Brand: Panen Raya

Company milestones

'19
CV. Cahaya Aneka Jaya foundedInitial entry into the fertilizer trade, establishing distribution relationships across East Java.
'22
PT. Asri Jaya Raya incorporatedOfficially formalized under SK. KEMENHUMKAM No. AHU-0078294, with registered product brand Panen Raya.Notaris Akta No. 16 · 04 Nov 2022
'23
Factory capacity reaches 7,000 t/moDolomite Lime production scaled at the Lamongan facility, serving five industry segments.
'24
Expansion into Clay & NPKNew product lines under development to meet ~30,000 t/yr national demand for clay binding agents.
Our direction — 02

Vision & Mission

Resilient · Trusted
Committed · Eco-friendly
Vision Statement01 / 02
Where we're going

Become a resilient, trusted fertilizer industry.

To support agricultural improvement through quality products backed by eco-friendly innovation, becoming a valued partner to agricultural practitioners across Indonesia.

Mission Pillars02 / 02
How we get there

Three pillars, one purpose.

  • M.01Produce and market quality fertilizer products supported by high-tech, environmentally friendly innovation.
  • M.02Build mutually beneficial partnerships with agricultural practitioners, upholding trust and high commitment.
  • M.03Create high competitive resilience in a healthy and dignified manner.
Business market — 03

Who we serve.

Industry segmentation
BPS · 2021
SegmentShareAllocation
Fertilizer industry50%
Building materials20%
Paint industry15%
Glass industry10%
Animal feed5%
Top 5 agricultural regions
National distribution footprint
Agriculture, plantation & livestock — BPS 2021
Jawa Timur
PRIMARY
Jawa Tengah
76
Jawa Barat
65
Kalimantan
55
Sumatera
45
Legal documents — 04

Our legality.

All filings verified
4 documents on record
L.01
Deed of Establishment
Notaris Lilik Rahayu, SH., M.Kn.
No. 16 · 04 Nov 2022
L.02
Tax ID (NPWP)
61.670.249.4-618.000
L.03
SK. Kemenhumkam
AHU-0078294.AH.01.01
10 November 2022
L.04
Business License (NIB)
1011220197045
10 November 2022